Our new billboard campaign: When marketing is more than just marketing
June 10, 2009
Like most newspapers and local news websites, the Las Vegas Sun and lasvegassun.com are more than a little challenged when it comes to marketing.
And because of our unique JOA here in Las Vegas, running lots of “house ads” in our print product isn’t the best option for us. (Not that it would be our best option even if we weren’t in a JOA.)
So, as former Greenspun Interactive publisher Chris Jennewein and I were putting together our 2009 budget last year, we worked hard to keep some marketing dollars in there.
About three months ago, the first part of our marketing campaign …
