The gift: For news organizations, the holidays aren’t the only times we should give to our audience
January 4, 2012
Back in December, I saw something on Google that made me remember one of my favorite all-time lessons in journalism. My mentor and good friend, Bill Snead, called it “the gift.”
And, yes, I saw at least the spirit of what Bill was talking about on Google.
I learned so much while working at the Lawrence Journal-World. And “the gift” was definitely one of the most-impactful things Bill taught me back in my J-W days.
Bill explained to me that newspaper readers — whether in print or online — knew exactly what to expect from us: breaking news, interesting photos, police news, …
