The evolution of lasvegassun.com’s homepage strategy — more importantly, does a nice design negatively impact traffic?
March 2, 2010
Dating back to our online team’s time in Lawrence, I’ve always had a nice friendship with John Temple. And shortly after our decision was made to come to Las Vegas to work with the Greenspun family of publications, John gave me lots of advice.
His advice that keeps proving to be correct time after time is that we should track and benchmark everything. About 15 or 16 months ago, I blogged about how we used that advice to keep tweaking our content strategy. By watching what our readers really do on our site — as opposed to what …
Weekend in Vegas: Some nifty examples of converged cross-platform/multimedia journalism
February 26, 2010
This past weekend was interesting here in Las Vegas as a lot of very different types of stories were swirling around us — President Obama was in town, a new Cirque du Soleil show opened, a huge new section was launched on our site, the city’s hot-and-cold Rebels played basketball and a massive multimedia joint effort to explain Nevada’s budget woes ran across all of the Las Vegas Sun’s platforms.
Convergence wasn’t a buzzword this past weekend — it was the type of journalism the Sun was actually committing.
Even though this blog post is mostly about …
Covering high-school recruiting. On a Sunday afternoon. Please meet Ray Brewer.
January 11, 2010
I’m a huge fan of Las Vegas Sun preps writer Ray Brewer and I love the way Brewer leads our coverage of high school sports in this valley. Plus, his enthusiasm and drive are contagious.
Other than Brewer, what also makes the Sun’s high-school sports coverage so unique is that it is online-only. As I’ve written numerous times before, because of the JOA in Las Vegas, our print edition only has eight pages each day — with no daily sports or entertainment content, except on rare occasions.
Before the fall sports season began, I posted a blog about our …
Real-time news in Las Vegas: The Federal Courthouse shooting
January 8, 2010
Sorry about the lack of posts lately.
Any way you slice it, there have been lots of things going on … with our company, with the holidays, and lots of huge events and big breaking news here in Las Vegas. I’m eventually going to try to write about all of those things.
But for today, I want to quickly focus on how our week began at the Las Vegas Sun.
On Monday morning, a gunman opened fire at the Lloyd D. George Federal Courthouse. I found out about this story as I was getting ready to head in …
Pacquiao-Cotto fight: Twitter, live blogs, multimedia and general wiliness as a part of beat coverage
November 17, 2009
For a kid who grew up in Kansas with beef, basketball and Bob Dole, things like boxing and UFC are a little out there for me. But I have to admit that I enjoy them. And it’s obvious that a whole lot of lasvegassun.com readers love them, as well.
As I have written about before, UFC seems very much like Las Vegas’ major-league sports franchise to me.
And though its relationship is different with the city, boxing absolutely has the same vibe to it.
I know that with just about 18 months under my belt I’m very much a newbie to …
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